San Francisco · CPA since 1985 · Tri-lingual

Committed to Helping You Achieve the Highest Return on Your Investment

San Francisco tax strategy — with real estate built in.

Husband-and-wife California CPAs and real estate brokers — Chinga Pan and Peter Kouey Pan — serving individuals and businesses in English, Chinese, and Vietnamese.

California CPAs · Real Estate Brokers · TRUE Realty Inc. since 2003 · CalCPA members

1985
CPA Firm Founded
2003
TRUE Realty Inc.
3
Languages Spoken
2
CA CPA Principals

Services

Tax, accounting, and planning — personally delivered

As a focused firm, we give close attention to individuals and businesses. Below are the services we offer; if you do not see what you need, ask — the list is not exhaustive.

Tax

Income Tax Preparation

Accurate, careful returns for individuals and businesses — prepared with the context of your broader financial picture.

  • Individuals, corporations, partnerships, trusts & estates
  • Not-for-profit organization returns
  • Computerized prep with current research tools

Planning

Tax Planning & Consulting

Year-round planning so decisions — hiring, investments, property moves — are made with tax consequences in view, not after the fact.

  • Current-year and multi-year strategy
  • Entity and timing decisions
  • Sales tax compliance support

Advocacy

IRS & State Audit Representation

Experienced representation before federal and state tax agencies — audits, appeals, and offer-in-compromise matters.

  • IRS and California Franchise Tax Board
  • Appeals and negotiated resolutions
  • Clear guidance through the process

Business

Business Startup & Entity Selection

Choosing how you organize — sole prop, S corp, LLC, and more — has lasting tax implications. We help you evaluate the fit.

  • Entity pros and cons for your goals
  • Startup filings and structure counsel
  • Ongoing compliance as you grow

Books

Financial Statements & QuickBooks

Timely, accurate financial records — plus QuickBooks® setup, support, and training so your books stay usable.

  • Financial statement preparation
  • QuickBooks setup, support & training
  • Systems sized to your complexity

Payroll

Payroll Reporting & Services

Reliable payroll administration and tax returns as your headcount grows — controls that keep filings on time.

  • Payroll system design & reporting
  • Federal and state payroll tax returns
  • Scalable as you hire

Legacy

Estate, Trust & Succession

Estate and trust tax preparation plus guidance on succession, estate, financial, and retirement planning for lasting continuity.

  • Estate & trust tax returns
  • Business succession planning
  • Estate, financial & retirement planning

Property

Real Estate Tax Strategy

Tax planning before you buy or sell — and counsel for refinance, remodel, expansion, and rental decisions that affect your return.

  • Buy / sell / exchange tax planning
  • Investors, borrowers & business enterprises
  • Integrated with TRUE Realty brokerage

Real Estate · TRUE Realty Inc.

The tax team you trust — for property decisions too

The same source you have trusted for tax and accounting can guide your real estate needs. Through TRUE Realty Inc. (since 2003), we represent buyers, sellers, exchangers, and investors — with tax strategy woven into the timing.

  • Tax planning before you buy or sell
  • Representation for buyers, sellers, exchangers, and investors
  • Counsel on when to refinance, remodel, expand, or rent — for the best tax strategy
  • Residential and investment transaction experience
  • Acquisition, refinance, and home-equity mortgage support across phases
San Francisco residential property exterior

Brokerage

TRUE Realty Inc. · since 2003

Both principals: California Real Estate Brokers · SF Association of Realtors

Why Us

Why San Francisco clients stay with this firm

We believe every client relationship is a partnership. Your success is how we measure ours — with personal attention grounded in advanced training and long experience.

01

One team for tax and property

California CPAs and real estate brokers under one roof — so buy, sell, refinance, and rental decisions are timed with tax strategy, not in isolation.

02

English, Chinese & Vietnamese

Tri-lingual service for San Francisco families and businesses who want clear counsel in the language they use every day.

03

Continuity since 1985

A CPA practice built over decades, with TRUE Realty Inc. brokerage since 2003 — long-term relationships based on integrity and follow-through.

04

Dual principals, personal attention

Husband-and-wife California CPAs — Chinga Pan and Peter Kouey Pan — both MBAs in Taxation from Golden Gate University, both CalCPA members.

Past public service includes service as a California delegate to the White House Conference on Small Business (1986) and membership on an Internal Revenue Service advisory board (1987–1990) — context for how seriously we take taxpayer advocacy, not a marketing slogan.

About

Chinga Pan, CPA & Peter Kouey Pan, CPA

A husband-and-wife team of California CPAs and real estate brokers. Both partners hold an MBA in Taxation from Golden Gate University, are members of the California Society of CPAs, and serve clients in English, Chinese, and Vietnamese.

The CPA firm has operated since 1985; TRUE Realty Inc. has provided brokerage services since 2003. Together they bring tax acumen and property transaction experience to long-term client relationships.

Professional desk with financial planning materials

Chinga Pan, CPA

Principal · Real Estate Broker (DRE #01366781)

  • California CPA · MBA in Taxation, Golden Gate University
  • Licensed California Real Estate Broker
  • CalCPA · San Francisco Association of Realtors
  • Languages: English, Chinese, Vietnamese

Peter Kouey Pan, CPA

Principal · Real Estate Broker

  • California CPA · MBA in Taxation, Golden Gate University
  • Licensed California Real Estate Broker
  • CalCPA · San Francisco Association of Realtors
  • Languages: English, Chinese, Vietnamese

FAQ

Questions we hear often

Straightforward answers — no invented savings claims.

Who do Chinga Pan, CPA & Peter Kouey Pan, CPA serve?
Individuals, families, and businesses in San Francisco and the Bay Area who want careful tax preparation, planning, and — when property is involved — integrated real estate counsel from California-licensed brokers.
What credentials do the principals hold?
Both Chinga Pan and Peter Kouey Pan are California CPAs, hold MBAs in Taxation from Golden Gate University, and are licensed California real estate brokers. They are members of the California Society of CPAs and the San Francisco Association of Realtors.
Do you speak languages other than English?
Yes. The firm serves clients in English, Chinese, and Vietnamese — a core part of how we work with San Francisco’s diverse community.
How does the real estate practice connect to tax work?
Through TRUE Realty Inc. (since 2003), we help buyers, sellers, exchangers, and investors — with tax planning before transactions and strategy around refinance, remodel, expansion, and rentals. You work with the same trusted CPA team on both sides of the decision.
Can you help if I am facing an IRS or state audit?
Yes. We provide IRS and state audit representation, including experience with audits, appeals, and offer-in-compromise matters.
Where is the office and how do I get started?
We are at 3030 23rd Avenue, San Francisco, CA 94132-1534 (near Ocean Avenue / Stonestown Galleria). Call (415) 664-5415, email cpcpa@sbcglobal.net, or use the contact page to reach us. The secure client portal is for current clients after engagement — new clients should call or contact first.

Get in touch

Ready to talk tax — or property?

Call or contact the firm to start a conversation. We pride ourselves on being proactive and responsive to client questions.

Main Office

3030 23rd Avenue, San Francisco, CA 94132-1534

Near Ocean Avenue · Stonestown Galleria

Main (415) 664-5415

Fax (415) 664-5522

cpcpa@sbcglobal.net

Visit or write

Directions available via Google Maps. Prefer email? Reach us at the address above — we read and respond.

Get directions

Existing clients: a secure document portal is available from your engagement materials and the site footer. New clients should call or contact first — the portal is not the first step.